Clean Gender-Neutral Beauty Movement

 

 

In recent years, it would appear that we have been inundated by two Major Trends, that is shaping the Society;

I’m talking about:  the “Clean Beauty Movement” along with the parallel rise, of the “Gender-Neutral Beauty Movement”.

​

Both these movements however different yet in many ways related; Together they emphasize a growing demand for inclusivity, safety, and sustainability in the beauty industry and society as a whole.

​

The Broader Question though…Is, How does these two major trends, impact consumers, the Beauty Industry, society and the environment?

​

As the beauty industry became more and more intentional about creating Clean Beauty products in Modern Times – it would appear that almost simultaneously, it awakened the parallel need for inclusivity – with brands creating products that cater to all genders.

​

For years, beauty brands have created products for specific genders – with a clear stereotype in mind; The Marketing displays of colors, imagery, and messaging, all contributed to this larger narrative of gender specificity.

However, in recent times research now show, that the basic elements of an effective skin-care regimen, remains the same for both men and women’s skin.

​

Consequently, it’s not about gender…Skin Health is a Human Thing.

 

Let’s explore this a bit more in-depths…

With a Question?

What Exactly is Gender-neutral beauty and What do we mean by Clean Beauty?

​

I will first have a closer look at what is Gender-Neutral Beauty;

Followed by Clean Beauty;

Followed by a quick recap of the Skin;

and conclude with my final thoughts.

​

Within this Gender-neutral beauty Movement, there are two main terms that we must define in order to get a bit of clarity – these terms are namely “Gender Identity and Gender expression”…

​

According to the Ontario Canada Human rights Commission

The Code and OHRC policies, does not define the grounds of gender identity, gender expression or sex. Instead, the understanding of these and other related terms, and the implications for the Code and OHRC policies, is evolving from tribunal and court decisions, social science research as well as self-identity and common everyday use.

 

Gender identity is now construed, as each person’s internal and individual experience of gender. It is a person’s sense of being a woman, a man, both, neither, or anywhere along the gender spectrum. A person’s gender identity may be the same as or different from their birth-assigned sex.

 

Gender expression is how a person publicly expresses or presents their gender. This can include behavior and outward appearance such as dress, hair, make-up, body language and voice. A person’s chosen name and pronoun are also common ways of expressing gender.

 

Gender Inclusivity is perceived in Modern Times by promoting the idea, that beauty is for everyone, regardless of gender identity.

 

Here are several factors that drives this movement:

 

1. Changing Social Norms: as Society is increasingly accepting of diverse gender identities and expressions.

2. Demand for Inclusivity: where Consumers seek products that don't reinforce traditional gender roles.

3. Marketing Evolution: as Brands recognize the market potential of gender-neutral products.

4. Product Versa-til-ity: as Gender-neutral products appeal to a broader audience.

5. Celebrity and social Media Influence: where High-profile endorsements help normalize gender-neutral beauty.

​

Now, in conjunction with the Gender-Neutral beauty Evolution, “Clean Beauty” reinforces this Gender-Neutral Movement in many ways; the growing trend of, “Clean Beauty, focused on creating products that are safe, non-toxic, environmentally friendly and inclusive.

 

BUT how exactly did this Clean Beauty movement get started?:

 

The Clean Beauty movement has gained significant momentum in the 21 Century, due to the uprising of the Natural and Organic Movement, which led to Consumer’s Awareness, Scientific Research, And the global influence of Social Media, with Freedom of Self-Expression and Celebrities endorsements.

 

The Natural and Organic Movements had a huge impact on the beauty industry. As people became more conscious of what they were putting into their bodies, they also began to scrutinize what they were putting on their skin;

 

Consumers become more aware of and concerned about the potential health impacts of the ingredients in their beauty products, as well as the environmental footprint of their choices;

 

Consumers began to advocates for better regulations and Ingrediency transparency;

 

Scientific Research highlighted some long-term effects of certain chemicals on human health and the environment;

 

 

Social Media influencers and celebrity endorsements, also became a voice in the rise of the Clean Beauty Movement. 

 

And what is all this hype about?

​

Well, it’s about The SKIN…it’s health, it’s appearance and its importance to the body!

Here’s a little recap about Our Skin…and Its Role in Clean and Gender-Neutral Beauty.

 

The Skin, is a multifunctional organ that plays an essential role in protecting, regulating, and maintaining the body's functionality, physiology and overall health and well-being..

The skin acts as a barrier; regulate temperature; provide sensory information; support immune defense; and contribute to metabolic processes.

​

The skin is the largest organ of the Human body and *Fun Fact* – it is the only organ that is on the outside of the body; I like to think of the skin as the organ that mirrors what is going on inside of the body – hence the reason, it plays a crucial role in maintaining overall appearance, health and well-being.

 

The Skin is made up of three parts:

Epidermis, Dermis and Hypodermis.

​

Here are the key benefits of the skin for the body as a whole.

 

Epidermis  - Outer Layer: Provides a barrier against environmental damage.

                   - Renewal: Constantly renews itself, by shedding dead skin cells and replacing them with new ones.

Dermis  - Middle Layer: Contains collagen and elastin, giving the skin strength and elasticity.

              - Nerve Endings: also Houses sensory receptors for touch, pain, and temperature.

Hypodermis - Subcutaneous Layer: Composed of fat and connective tissue; also providing insulation and cushioning.

 

The two main Important Roles of the Skin as it relates to our subject is:

1. The Physiological Functions

 

   2. Its Aesthetic Appeal

 

Physiologically the Skin:

     - Regulate, provide Sensation, Immune Defense, Metabolism, Detoxification.

 

Protection:

   - Barrier Function: Shields internal organs from bacteria, viruses, and pollutants.

   - UV Protection: Melanin absorbs harmful ultraviolet rays.

Regulation:

   - Temperature Control: Through sweat production and blood vessel dilation/constriction.

   - Water Balance: Prevents excessive water loss, maintaining hydration.

Sensation:

   - Sensory Reception: Detects touch, pressure, pain, and temperature changes.

Immune Defense:

   - Immune Barrier: Contains cells that recognize and fight pathogens.

   - Antimicrobial Peptides: Destroys harmful bacteria and fungi.

Metabolism:

   - Vitamin D Synthesis: Converts sunlight into vitamin D, essential for bone health.

   - Detoxification: Eliminates waste through sweating.

 

 

For the Aesthetic Appeal of the Skin - the beauty industry, by understanding the skin's functions and needs – develops products that enhance, protect, and maintain its health.

​

Aesthetic Appeal explore, the role of beauty products, and the impact of the Clean and Gender-neutral beauty Movements, on skincare.

​

Beauty products are designed to enhance, protect, and treat the skin, catering to various needs and concerns.

Scientific advancements continue to drive innovation in skincare, offering more effective and targeted solutions for maintaining and improving skin health and appearance.

​

Healthy skin contributes to an individual's overall appearance and can impact self-esteem and social interactions. For example - issues like acne and wrinkles can affect one’s self-esteem.

​

The skin on the face and body helps express identity and individuality, including through tattoos, makeup, and other forms of body art.

 

​

Aesthetically:

The Skin is the First Line of Defense:

   - Healthy skin acts as a barrier against environmental aggressors, impacting overall appearance.

The Condition of the Skin:

   - as Clear, smooth, and radiant skin, is considered aesthetically pleasing to the health and beauty industry.

 

Beauty Products are used for:

Cleansing, Moisturizing, Protection, Treatments, Enhancements.

 

Cleansing:

   - Purpose: Removes dirt, oil, and impurities.

   - Products: Foaming cleansers, gel cleansers, micellar water.

Moisturizing:

   - Purpose: Hydrates and maintains the skin's moisture barrier.

   - Products: Creams, lotions, serums.

Protection:

   - Purpose: Shields skin from environmental damage, particularly UV radiation.

   - Products: Sunscreens, antioxidant serums.

 

Treatment:

   - Purpose: Addresses specific concerns like acne and aging.

   - Products: Serums, spot treatments, exfoliants.

​

Enhancement:

   - Purpose: Improves appearance and texture for a polished look.

   - Products: Primers, foundations, concealers.

 

I want to Segue back into a deeper understanding of The Clean Beauty Movement:

 

The Clean Beauty Movement represents a significant shift in the beauty industry towards more responsible, ethical, and health-conscious practices.

As scientific research continues to advance, we can expect to see even more innovations that align with the principles of clean beauty, benefiting both the environment and consumers of all gender.

 

Here is what is meant by the term “Clean Beauty”:

Basically, in a nutshell – Clean Beauty:

Reduces risk of exposure to harmful chemicals;

Emphasizes eco-friendly practices;

Builds consumer trust through detailed information;

Supports humane and ethical practices;

and provide a Growing preference for safe, clean alternatives.

 

Clean beauty is defined by five Key principles:

 

1. Safe Ingredients: Avoiding harmful chemicals and using safe, non-toxic components. Certification by organizations like EWG, COSMOS, or USDA Organic. Many clean beauty products are also vegan, containing no animal-derived ingredients.

2. Transparency: Clear information on ingredients, sourcing, and manufacturing.

3. Sustainable Practices: Eco-friendly packaging and ethical sourcing; recyclable, biodegradable, or refillable containers.

4. Non-Toxic Formulations: Free from synthetic fragrances, parabens, sulfates, and more.

5. Cruelty-Free and Ethical Standards: No animal testing and ethical labor practices; Ensures ingredients are ethically sourced, promoting fair trade practices.

 

It is however important here – to make a distinction between Clean Beauty and what is called Natural Beauty: these two terms are often used interchangeably but they are not the same:

​

Clean Beauty: Focuses on non-toxic and safe ingredients, which can include both synthetic and natural components, with emphasis on safety and transparency, rather than the origin of the ingredient.

 

Natural Beauty: on the other hand, uses ingredients derived from natural sources such as plants, minerals, and other naturally occurring substances, with main focus on naturally sourced ingredients. While Natural Beauty emphasizes the use of natural ingredients, it does not guarantee that the ingredients are safe or non-irritating. Some natural ingredients can cause allergic reactions or irritate the skin.

 

1. Ingredient Definition:

   Clean Beauty: Focuses on safety, includes both synthetic and natural ingredients.

   Natural Beauty: Uses primarily naturally derived ingredients.

​

2. Ingredient Safety:

   Clean Beauty: Emphasizes non-toxicity and rigorous safety testing.

   Natural Beauty: Natural doesn’t always mean safe; some can cause allergies.

​

3. Transparency and Labeling:

   Clean Beauty: Full ingredient transparency.

   Natural Beauty: Varies in transparency.

​

4. Synthetic Ingredients:

   Clean Beauty: Allows safe synthetics.

   Natural Beauty: Avoids synthetics, focusing on natural sources.

​

5. Regulatory and Certification Standards:

   Clean Beauty: Self-imposed or third-party certifications for safety.

   Natural Beauty: Certifications focus on natural or organic content.

 

 

It is important to reiterate that Clean beauty products avoid harmful chemicals and DOES NOT USE ingredients that are not safe for human health; These known harmful ingredients, toxins, endocrine disruptors, and carcinogens, are namely:

- Parabens

- Synthetic fragrances

- Sodium lauryl sulfate (SLS)

- Phthalates

- Artificial colors

- Formaldehyde

- Aluminum compounds

- Hydroquinone

- Oxybenzone

- Triclosan

- Refined petroleum

- Talc

- Butylated hydroxyanisole (BHA)

And much more – please diligent do your own personal research.

 

Since then to more recent times, Scientific Developments has help in the Rise of Clean Beauty: by using…

Green Chemistry, Plant-Based Actives, Microbiome-Friendly Products and Alternative Preservatives:

 

1. Green Chemistry:

   Safer Alternatives: Designs products that reduce hazardous substances.

   Biodegradable Ingredients that break down easily in the environment.

2. Plant-Based Actives:

   Advanced Extraction Techniques: Isolates potent plant compounds without harmful solvents.

   Biotechnology: Produces sustainable plant-based ingredients like hyaluronic acid (Hydrate).

3. Microbiome-Friendly Products:

   Skin Microbiome Research: Develops products that support healthy skin flora.

4. Alternative Preservatives:

   Natural Preservatives: Uses examples like rosemary extract, grapefruit seed extract, and fermented roots.

   Antimicrobial Peptides: Inhibits harmful bacteria and fungi.

 

Science has also assisted in creating both Gender Neutral and Clean Beauty products by:

1. New Formulation Innovations, of Universal Formulas that is Effective for a wide range of skin types and concerns.

2. Neutral Subtle Scents that appeal to all genders.

3. Inclusive Packaging Design that is Minimalistic, sleek packaging avoiding gender-specific designs.

4. Also numerous Research and Testing of Diverse Test Panels and groups, Where Focus is now on overall Skin Health and not stereotypes of gender biases.

​

The truth of the matter, is that a lot of skincare and makeup brands are more and more welcoming to everyone now.

Cultural and Social Evolution and the transformation in multiple areas of the Beauty and Fashion Industry – gave rise to a new normal of embracing Gender Inclusivity as a basic Human Right of expression and freedom.

​

This Major Shift is a reflection of societal progress and innate need for inclusivity and a sense of belonging; This was the catalyst that drove the demand for all to be represented in the beauty industry – hence, moving away from prescriptive beauty norms, to celebrate uniqueness and individuality. 

​

Historically, Makeup was always seen as an art of self-expression and not tied to any specific gender, in Ancient Egypt, Greece, and Rome; this Practice of Gender-neutral beauty has since returned as a new trend in Modern Times.

​

The Shift towards inclusivity in Modern Times, has broken down gender norms and gave Rise to gender-neutral marketing in the beauty industry.

​

Social Media Platforms is now promoting self-expression and diversity in beauty, world-wide.

Celebrities are also endorsing gender-neutral beauty.

And Consumers everywhere, Millennials and Gen Z, are Driving demand for gender-neutral products.

 

 

Here are some *Fun Facts* before my final Thoughts:

• The concept of clean beauty dates back to ancient times. Egyptians used natural ingredients like honey and milk for skincare, and Cleopatra famously used a mixture of olive oil and sea salt as an exfoliant.

 

• In ancient Egypt and Rome, beauty rituals were often gender-neutral. Both men and women used cosmetics and skincare products.

 

• In modern times, many clean beauty products contain ingredients that are so safe they’re edible. For example, coconut oil, avocado, and honey are common components in clean beauty formulations.

 

• Gender-neutral unisex fragrances are becoming increasingly popular. These scents typically combine traditionally masculine and feminine notes, creating unique and inclusive aromas.

 

• Waterless Beauty: is a growing trend within clean beauty – waterless products, such as solid Dry shampoos and cleansers are now popular. These products are more concentrated, reducing the need for preservatives and packaging.

 

 

 

My Final Thoughts…

​

This brief Topic aimed to emphasize the importance of the skin and how the evolving beauty industry, is aligning with consumers' values of health, sustainability, and inclusivity, through the Modern trends of the Clean and Gender-neutral beauty Movements.

​

Clean beauty encourages the trend that of "skin-i-malism," focuses on a minimalist skincare routine with fewer products that contain high-quality, effective ingredients.

​

Scientifically, the focus on universal formulations, neutral scents, inclusive packaging, and diverse testing, underscores the commitment to creating products that cater to everyone.

​

By understanding and supporting these movements, consumers can make more informed choices that align with their values and contribute to a more inclusive and responsible beauty industry.

​

The skin's health and appearance are central to beauty, making it a primary focus of the beauty industry. The Clean Beauty Movement and gender-neutral beauty trends have significantly impacted skincare and reflect a broader societal shift, towards health consciousness, environmental responsibility, and inclusivity.

​

By embracing these principles, the beauty industry is evolving to meet the diverse needs of all consumers, fostering a more inclusive and sustainable future.

 

 

To Conclude…with a Question of this Modern Mantra:

​

All Skin Are Created Equal…?

​

Do you Agree?  Let me know in the Comments on my Youtube Post...Link below

​

                                              https://youtu.be/UO0XDWkTMmc?si=ziSw4qCaZzu-LNoh.

 

Thank you for your attention!

​

Until Next Time…

 

BE WELL!!!                                                                                                                                                     

13th June 2024